Online storeBranding
Juniper Goods
A warm new identity and easier shopping experience for a growing home-goods maker.
The result
Checkout conversion +38%
The brief
Unify the brand and the buying journey.
Juniper Goods had 120 products and a loyal audience, but the identity and shop no longer matched the quality of the work. The redesign brought both together with a cohesive visual system, clearer categories and a smoother route to checkout.
Brand identityE-commerce designProduct migration