Online store2024

Lumen & Co

A moody, product-led lighting shop tuned for considered, high-value purchases.

The result

Average order value +24%

Minimal metallic light fixture in a dark setting

The brief

Help premium products earn attention.

Lumen & Co needed a store that made technical details feel approachable without losing the drama of the product. Photography direction, thoughtful product pages and considered recommendations support more confident, higher-value orders.

Art directionE-commerce designConversion strategy

Give every product the space to sell.

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